Colors are what initially grab me. If I want the theme but I don't like the colors then I can't work with it. If the colors do not match my photos I do not care because I add use an action or make them B&W so that way color doesn't matter for me.
If there is a unique kit, like the Boba kit or something very specific and I happen to have those photos I will buy it but again not if I feel the colors don't grab me.
I definitely go off theme with no problem, I also go off theme with templates, frequently.
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