Christine, I've been into a few CTs and I believe Stacia explained it pretty well.
What I personally used to do was go out of my comfort "scrapping" zone when it came to creating a CT page because I believe the main purpose of a CT page is to show the product at its best. Amazing CT pages + a great product preview is a winning combination
I always appreciate sample pages because it makes me decide whether I could work with the kit or not.
I'm sure you'll be fine and will enjoy it