Colors for sure drawn me in, the longer I scrap, the less important theme is for me, except Halloween & Christmas, I always stay on theme for those.
Honestly, colors first, probably, then elements. I like a lot and variety. Like 3 or 4 flowers isn't enough, I need like double that, at least.
I also use every kit at least twice, so that variety helps when I turn around and use that kit again for the matching 2nd layout.
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