Oh I agree Ashleigh, the need to give info does seem to be out pacing the accuracy of the info, which is not a good thing, that 7% number is a good example. They don't know the real number of people with swine flu in Mexico so that can't be accurate.
I think they compared SARS during it's early part to the 1918 pandemic as well. Its a nice big memorable reference point, like comparing the economy to the Depression, when it's running more like the 70's recession. The media leaping to the worst case scenario does drive me nuts.
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