Don't know if this will help but my sister and I talk about this very subject A LOT!
We both like shopping at Target. She says that she saves a lot on the exact same products (maybe some of the packages are bigger). She used to have to wait for sales at the grocery for their waffles/chicken nuggets/etc. and Target has them for much less every day. She is thrilled they can have waffles whenever they want instead of waiting for months for a sale.
They also like lunch meat sandwiches but had cut them out of their budget because the meats were just too expensive at any of the groceries. (and her husband takes his lunch to work so I'm sure he would like to have a lunch meat sandwich). Well, just this week she told me that she found that going to a local deli that the meat was something like 75% cheaper. Seems unbelievable to me but again if you can find it...
Our house is a little different. Target for some items, grocery for others. I'm also trying to make more items from scratch but that has as much to do with being able to control the ingredients as saving $$$. (Here maybe I will use a mix but if we want waffles we make them with the waffle maker. But I totally understand that some people don't have the time to do this -- and we really don't have waffles that often).
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