We rarely go out to the movies as a family because it's so expensive with the five of us. Sometimes DH and I will go if we can get the grandparents to watch the kids (usually like for our anniversary in August we saw the Hangover) and sometimes he will go to a movie with his Dad & brothers or co-workers. We do have a small theater at our mall that is $5/ticket for all shows (mostly show kids/family movies) and I take the girls there occasionally.
The kids and I did go see How to Train Your Dragon on Easter but that was a special treat from my stepmom otherwise I wouldn't have paid lol! The 3D tickets were $12/adults & $10/kids 3 & up (matinees aren't much cheaper at $10ea). My stepmom had to pay for Kyle even though he won't be 3 til May otherwise he wouldn't have got the 3D glasses and the movie would have been blurry for him! But they don't have smaller glasses for the little kids so they wouldn't stay on his face even with the styrofoam spacers on them
For as much as you pay they should have glasses made to fit the younger kids instead of one size for everyone!