I heart my Bosch, and have had friends with Kitchenaides have Bosch envy when they see mine. They know the Bosch because their moms had them. My mom, MIL, and grandma all love theirs and use them a lot. I've found that easy access to mine makes me use it ALL the time, and I love it! I use it for cookies, frostings, breads, rolls. I've never used it for cakes, but I should next time because I'm never happy with our hand mixer.
My SIL is a professional chef, and she personally uses a Kitchenaide, but so did her mother. She had to upgrade to the professional one (made with stainless steel in the motor) after breaking 2 of them, but she still loves it.
If Bosch is what you are used to, then you'll probably like Bosch better. That's what it seems like to me.
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