I love it because now that I'm pushing 50 it gives me good coverage without settling into the fine lines around my eyes and mouth
I have a ruddy complexion and it does a great job of taking the red out of my skin tone - I wear nothing else but mineral makeup. I use the foundation, finishing powder, and bronzer as well as the eye shadows when I wear full makeup. Most days I don't wear the eye shadow though.
I have the opposite effect when it's hot and humid here in the summer - regular cream/liquid makeups melt and slide right off my face but the BM powders last all day, but then I have very dry skin to begin with.