I use alphas if I need to add a specific title to my page - but I struggle so much coming up with titles for pages these days that I much prefer to use word art or word strips where someone else has done the work for me!!
If I do use alphas, my preference is a fairly plain black, white or sometimes kraft one, or primary colours, in a simple bold-ish font. I like those ones with a - I'm not sure what you call it - black or white 'outline' which is actually just inside the edges, and/or a stroke around the outside. I have a few of these types of alphas in my 'Go To' stash.
And I REALLY appreciate when designers include both upper and lower cases.
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