Do you have to have them with every kit? I don't have to have them, but they can be a factor in whether I purchase or not. A cute less basic alpha will often push me to saying Yes to a kit vs a kit with no alpha. I also feel like it makes the kit more worth the price.
Do you use them on every page? No. Sometimes I use fonts to make titles.
Do you have ones that you use over and over? Very few. The ones I tend to use again and again are usually tan, white & black.
I agree with Leah, that I look for something special in a kit alpha - I'm a sucker for a doodley alpha or something I can't make easily with a font.
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