FB doesn't have the same policy YET if I'm not mistaken. This is from their TOU:
About Advertisements and Other Commercial Content Served or Enhanced by Facebook
Our goal is to deliver ads and commercial content that are valuable to our users and advertisers. In order to help us do that, you agree to the following:
1. You can use your privacy settings to limit how your name and profile picture may be associated with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us. You give us permission to use your name and profile picture in connection with that content, subject to the limits you place.
2. We do not give your content or information to advertisers without your consent.
3. You understand that we may not always identify paid services and communications as such.
And this is where you can adjust your settings:
That said, I'm not a fan of FB. I'm only there because people I interact with are there. They have a weird policy IMHO.