Haha, that was fun. :-D :-D
I usually explain the general setting and the multiple point-of-view approach, and how the narrators are unreliable... and the high quality of writing and how this is not a usual fantasy thing so it's acceptable for non-fantasy fans. Seems to be working. :-)
And ahem, that was me explaining ASoIAF, not GoT, eh? Right.
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