WWYD -- unbelted toddler in front seat?

[DawnMarch]

So, I was driving home from jury duty yesterday, and as I pass this minivan, I see 2 little eyes peering out at me just barely above the door on the passenger side. Obviously just a small child.

As fate would have it, I ended up stopping right next to the car at the next light and I get a better look. There's an absolutely BEAUTIFUL little girl, probably 3-4 years old, sitting on the very front edge of the front passenger seat. No car seat, no seat belt.

I beeped the horn a few times, and when the woman driver (also no seatbelt) finally looked over at me, I grabbed my seatbelt, held it out and mouthed SEATBELT!!! She just blinked, turned away and ignored me.

WTF???? What's wrong with people? I was really worked up by the thought of something happening to this angelic little child because her mom(?) is such an ignoramus.

So, would you have done what I did? More? I know, when I was a kid, we all rode like that and no one thought anything of it, so maybe I'm making too big a deal of it. What do you think?